Why Video Ads Are an Essential Marketing Solution

One of the most accessible and intuitive small business marketing solutions is the video ad. Running custom-made video ads gives businesses the opportunity to package their business in a form that is personable and visually compelling. By making the most out of video content marketing, your business can cast a wider net and build a greater audience that leads you to long-term success. If you’re curious about the strengths of video ads, keep reading to learn why it is one of the most essential small business marketing solutions.

Stand Above Your Competitors

Running ads continues to be a failsafe way to increase your brand awareness. The best social media advertising companies understand that video ads capture someone’s attention, even those that are not usually captivated by most advertisements. Since you are competing with companies in a similar field and companies that occupy the same digital landscape, opting for a visually compelling ad over a still image lets your business stand out.

Brand Storytelling

The personal nature of video ads is a part of what makes them so effective. Remember, this particular advertising method is a personal expression of your business or brand, so it is crucial to put plenty of thought into the storytelling aspect. The existence of video ads for your company already expresses a level of professionalism and care for the brand, but gearing them to tell the right story to your desired audience is the extra touch that makes this marketing solution so effective.

Rise in Rankings

Delivering marketing solutions requires careful execution of targeting, and pushing the right ad to a potential customer whose interests already align with your business is an opportunity that needs to be done right. Video ads naturally drive higher rates of conversion, but it’s best to maximize the location of your content so that you can reap the full benefits of video ad solutions. For small businesses looking to boost their rankings on search engines, particularly Google, video media and its mobile-friendly nature add to your domain’s power.


If you’re looking to launch an advertising campaign that finds new customers and effectively drives more traffic, then schedule a call with us at ClickUpon. We’re a social platform marketing agency that will help you market your business to long-term success.