4 Services the Best Social Media Advertising Companies Offer

In today’s digital world, social media has become an integral part of everyday life.  For businesses, this means that social media is essential for marketing and advertising.  With this landscape ever changing, it can be difficult to know where to even start.  This is where social media advertising companies come in.  The best social media advertising companies will offer various services designed to help businesses make the most of their social media budget.  Here are four of the most important services that Clickupon offers to our customers.

1. Ads That Spark Interest

Did you know that, according to Statista, in 2022, social media ad spending is estimated to reach over $173 billion?  With social media continuing to gain popularity, that is a lot of ads!  To stand out from the other content on these platforms, Clickupon’s social media ads are built to be consistently branded, with copy that builds trust and understanding, as well as inspiring videos and images to capture the business’ message.  Each ad is tailored toward the audience that is most likely to engage.  It is very important for our clients to be proud of how they are represented through our designs.


2. Effective Audience Targeting

Effective social media advertising companies have a deep understanding of the different social media platforms and how they can be used to reach a business’ target audience.  Here at Clickupon, we use interest and behavior targeting to ensure that our client’s products and services are shown to the right audience. Using information that people share about themselves online, such as where they travel, what they eat and drink and what they buy, we target based on data to make marketing spend efficient.  Social media platforms have the special ability to track consumers, allowing us to target ads based on behavior, as well as interests. 


3. Tracking and Reporting

When advertising, businesses want transparency to understand the impact of money that they spend.  Clickupon strives to provide as much of this transparency as possible.  At the same time, when a consumer is identified as engaged through these efforts, the ability to go back to them to continue the communication is essential.  Through the proper use of pixels, which are snippets of code embedded in the pages of a client’s website, Clickupon is able to identify actions taken by people who visited the site.  It then becomes possible to continue marketing to those visitors through retargeting, which will have a high return on investment (ROI) because this audience is engaged and interested.  Pixels are also used to track specific actions like purchases and lead form submissions so that a business can more clearly understand the results that came directly from advertising.  All of this data allows us to create ads that will truly speak to engaged consumers who have demonstrated their interest in a business’ products or services.  


4. Reporting and Analysis

To succeed in social media advertising, it is essential for any business to create high quality content, a well-targeted audience and campaigns that engage that audience effectively.  As this is happening, we will generate granular reports, accompanied by our analysis for the benefit of clients.  This ensures that we understand what is going well and what needs to be adjusted so that your business experiences as much success as possible.  Through testing and analysis, Clickupon will provide insight and transparency for any business to help them make informed, effective decisions.

As you can see, the best social media advertising companies offer services that can drive engagement with many new customers, clients, patients and students.  In today’s advertising environment, it is a critical component of your portfolio.  If you are looking to take your business to the next level, contact Clickupon today!